Who is James Charles?

James Charles is one of the world’s best-known beauty influencers.

He found fame through YouTube – building his audience through makeup tutorials.

He’s continued to build his career as a presenter and through product sales.

Early life

Born in 1999 in New York, Charles taught himself how to do makeup after helping a school-friend get ready for a school dance.

Career

Charles launched his YouTube channel in 2015, on which he posted makeup tutorials.

In 2016, he was appointed as the first male brand ambassador for makeup brand CoverGirl.

By 2019, Charles had over 10 million subscribers on YouTube and also over 10 million followers on Instagram.

Personal life

Charles publicly discusses his sexuality. He identifies as a gay man.